The Beginnings
A bold yet simple goal: increase revenue without losing profit. In just 365 days, we grew total sales by running high-converting Meta and Google Ads, while increasing repeat customer revenue through email and SMS marketing. This is how we helped The Pretzel Company grow their revenue by 195% year over year, and kept a profitable MER above 2.0 throughout.
When we took over the account in October 2023, the client's goal was to grow daily ad spend from $800 to $5,000 while maintaining a minimum 1.6 MER. The initial audit we performed showed a lack of creative consistency , inefficient Meta and Google Ads structure , incomplete email flows and poor segmentation . They came to us with a clear goal: grow their online revenue while remaining profitable.
What happened next
To increase revenue while remaining profitable, we focused on the variables with the highest impact:
High-converting campaign structures on both Meta and Google
The Approach
The Outcome
195% YoY Revenue Surge
Proof & Creative
+195%
Revenue Growth
2.0
MER Maintained