The Beginnings
HTP America is a leading company in the US welding industry. They are known for offering high-quality Italian-made products to fabricators, racers, auto body experts, muffler shops, farmers, experimental aircraft enthusiasts, and hobbyists.
Despite having a strong product line and a range of satisfied customers from coast to coast, HTP America faced a challenge with underperforming ad campaigns . Performance marketing efforts weren't delivering the expected results. To turn things around, they needed a high-converting marketing machine across Meta and Google Ads with the support of email marketing.
What happened next
We started our partnership in September 2024. When we took over HTP America's paid media marketing, our priority was to unlock the business's full potential and create a high-converting paid ads ecosystem . Driving high-quality traffic that converts consistently is the foundation of every successful performance marketing approach. It allowed us to achieve double-digit ROAS on both Meta and Google, and nurture our email list with subscribers who later became customers.
To improve performance on Meta and Google right from the start, we focused, as always, on the variables with the highest impact.
The Approach
The Outcome
Double-Digit ROAS at Scale
Proof & Creative
12.63
Meta ROAS
11.70
Google ROAS
+65%
Email Revenue
