They have sold tens of thousands of belts to active people worldwide looking for a way to manage their hernia while living life to the fullest. These individuals might be pre-surgery, post-surgery, or trying to heal their hernia naturally without surgery.
The Beginnings
Comfort Truss is an American brand that offers the best-designed hernia belt for individuals who enjoy an active lifestyle.
They have sold tens of thousands of belts to active people worldwide looking for a way to manage their hernia while living life to the fullest. These individuals might be pre-surgery, post-surgery, or trying to heal their hernia naturally without surgery.
What happened next
We started our partnership with Comfort Truss in September 2023. The goals were set to achieve improved ROAS, a cohesive marketing strategy, and increased brand awareness.
Our biggest challenge was reaching and educating people who were not specifically searching for a hernia belt, as many did not even know what a hernia belt was. There are countless people walking around dealing with their hernia because they don't know that a product exists that can help them.
The Approach
The Outcome
From Awareness to Acquisition:
Proof & Creative