“Janji” means “promise” in Malay, and it refers to Janji’s commitment to “Run for Another,” the company’s slogan.
The Beginnings
Janji is a Boston-based running clothing brand dedicated to fighting the global water crisis. They sell apparel with designs representing Haiti, Rwanda, Peru, Tanzania, the U.S., and Kenya. With every sale the brand makes, they donate a portion of the profit to help build clean water projects in those countries.
"Janji" means "promise" in Malay, and it refers to Janji's commitment to "Run for Another," the company's slogan.
What happened next
Janji was looking to keep improving their paid social ads . They aimed to increase Year-over-Year revenue as their budget grew. Their main goal was driving more sales, and their secondary goal was to get more people to sign up for their mailing list.
Janji partnered with us in January 2021. They were looking for a strategic partner to rebuild their paid social funnel and push performance beyond its current limits. When their Marketing Manager came to us, she was aware that this would be a challenging Q1 because of COVID, as not many people were shopping for outdoor apparel in North America, and it was a slow season for the niche as well.
The Approach
The Outcome
American apparel brand achieving 3.2x MER and $1.3M Revenue with a Full-Funnel Strategy
Proof & Creative
196%
Increased Ad Spend
3.2x
MER