Vieve was launched in 2019 as a innovative startup in health and fitness niche, offering a first of it's kind protein water to it's growing consumers. We started our partnership in late 2022, in order to help them grow with paid advertising and marketing strategy. Majority of their volumes were at that moment generated on Amazon, and not on Shopify. Our goal was to increase the volumes of their direct-to-consumer Shopify store while keeping a decent profit margin and to double the sales.
The Beginnings
Vieve is a UK-based protein water brand, they entered the market with a unique product offering and a growing consumer base. Being in a promising niche and having a strong customer feedback, their paid ad performance was underwhelming and left room for scaling.
Vieve was launched in 2019 as a innovative startup in health and fitness niche, offering a first of it's kind protein water to it's growing consumers. We started our partnership in late 2022, in order to help them grow with paid advertising and marketing strategy. Majority of their volumes were at that moment generated on Amazon, and not on Shopify. Our goal was to increase the volumes of their direct-to-consumer Shopify store while keeping a decent profit margin and to double the sales.
What happened next
To boost Meta and Google's performance right off the bat, we focused as usual on the variables with the highest impact:
Implemented High-converting campaign structures on both Meta and Google to capture new customers
The Approach
The Outcome
Vieve Protein Water:
Proof & Creative
16,082
Orders