Their commitment ensures that every product they offer is visually appealing, durable, and tested to meet the highest industry standards. Being primarily an online business, Elesi relies heavily on paid advertising as their main driver of revenue.
The Beginnings
Elesi is a U.K.-based lighting brand, focused on providing efficient and safe lighting solutions. They are ranked as the #3 electrical supply company.
Their commitment ensures that every product they offer is visually appealing, durable, and tested to meet the highest industry standards. Being primarily an online business, Elesi relies heavily on paid advertising as their main driver of revenue.
What happened next
We started our partnership with Elesi in October 2023. Their primary goal was to improve their ROAS (Return on Ad Spend) to achieve better returns on their ad spend and gain clearer insights into product performance and customer behavior.
When we stepped in and audited the account, we immediately identified several gaps: Elesi was leaving money on the table . We began by optimizing their existing Google campaigns and launched new ones focused on high-performing 'hero' products, which helped improve stock management and sales forecasting.
The Approach
The Outcome
Turning Challenges into Opportunities:
Proof & Creative