PerfectDraft is a home beer dispensing system developed by AB InBev in collaboration with Philips, designed to dispense draft beer at home with the same quality as a bar or pub. PerfectDraft is part of the multi-8-figure group Saveur-Biere.com.
The company was fully focused on reducing PerfectDraft's customer acquisition costs in Belgium, as the system was already well established in Germany and the UK. However, they needed to fill the gap in consumer consideration because many people think that their product only offers a few keg options (Jupiler, Stella, Leffe), when in fact, they currently have more than 40 different kegs available.
"We cut our CPA by 3x, so we're really happy on that side"
PerfectDraft came to us with a clear objective: to be part of every moment where great beer is enjoyed, whether it's a lively barbecue, a relaxed dinner with friends, a game night, or simply unwinding with a beer at home. With a strong market presence in Germany and the UK, their next target for growth was Belgium. Their customer acquisition costs for machines was too high, and our mission was to bring it down.
- High-converting campaign structures on both Meta and Google
- Implementing a full-funnel strategy
- Multilingual testing in Dutch, French, and English to maximize ad relevance and the conversion rate
- Consistent promos advertised through our dedicated campaign strategy for maximum ROAS
- Data-driven optimization to identify winning ad formats and audiences, significantly lowering CAC
Languages tested: English, Dutch, French (section present, creative assets not captured in crawl)
We achieved PerfectDraft's goal by increasing brand awareness in Belgium and reducing CAC by 70%. This success story shows that with testing and deep analysis, paid media efforts can drive strong, measurable results for any brand with a great product.
