Back in 2020, when they started their journey, like every startup, they wanted to grow fast and build a strong online presence. They wanted people to change the way they buy hand soap. It wasn't easy, since 99.9% of people purchase household hand soap in supermarkets. Getting them to switch to buying a radically new product online requires establishing a lot of trust.
The Beginnings
Founded in 2020 by May Bandi and Lachlan Hill, Tirtyl ( now known as SKIPPER ) is an environmental enterprise and Australia's #1 just-add-water home and personal care range.
Back in 2020, when they started their journey, like every startup, they wanted to grow fast and build a strong online presence. They wanted people to change the way they buy hand soap. It wasn't easy, since 99.9% of people purchase household hand soap in supermarkets. Getting them to switch to buying a radically new product online requires establishing a lot of trust.
What happened next
Total Revenue Generated
We started our partnership with Tirtyl (Skipper) in January 2021, while they were still an innovative startup with a great product. Their vision was to make zero-waste easy and accessible to all. Their mission was to turn everyday habits into a force for good, so we can all feel great about the future of our planet. Their goal was to dramatically grow their online sales channels while maintaining unit economics (LTV, CAC, and RoAS) .
The Approach
The Outcome
Tirtyl’s Journey:
Proof & Creative
$159,472
Ad Spend